Tuesday, November 2, 2010

Illustration and Design: Visual Identity: About the product

1. What does it taste like?
It has a very light sweet lemon-lime taste when you first consume it, but then has a very strong peach after taste.


    For whom is it designed?
It is mainly designed for young adults from the ages of 18-25.


    What sort of mood or feeling does it convey?
At first when the consumer drinks it, they feel very refreshed, and then after they feel awake and energized from the kick of the after taste.


    Whom do you get to pretend you are when you drink it?
You can pretend you are a super hero.


    How do you get to pretend you feel when you drink it?
You feel like you are gaining your powers like a superhero, strong and energized, ready to face the world, knowing that nothing is impossible for you.

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